Why Your Business Needs an Online Presence
Some of your are young enough to embrace social media. Others old enough not to give a rat’s ass. And those who couldn’t care one way or the other. The reality is, we are all online and the internet is becoming as necessary as food, shelter, water, and electricity. Your business should be embracing the online community and here is why.
The Rise of Social Media
The internet has changed drastically just in the last 10 years alone! It has never been more important now to showcase your business online than it was then. When was the last time any of you looked in a phone book? How about checked out businesses in the newspaper? Hell, many of us don’t even watch commercials any more with the countless on demand video services. Showcasing yourself online is slowly becoming the only way that people will be able to find you and rightly so! The convenience of whipped out your phone and asking it, “what car mechanics are nearby?” and having it produce immediate results is way faster than it would take trying to locate the information any other way.
What You Can Do and Why You Should Do It
Facebook is the number 1 online social media platform on the planet and is what will create the largest reach for your target audience. Other options include Twitter and Instagram as well. You should also establish yourself on Google Maps and even Yelp, both can provide you with reviews from customers who utilize your service or buy your products and provide you with almost instant feedback for you to use to improve your business.
Another great option is launching a website if you don’t already have one. I can’t tell you the amount of times I’ve located a business online but wasn’t able to see what they offered due to the lack of them not having a website. Many consumers avoid a business as soon as something stops them in their tracks from obtaining the information they are looking for. It doesn’t need to be anything fancy, just a description of your business, what you do, and what you offer, and at what prices if applicable. Also provide them with ways to get in touch with you, whether that be through email, phone, and any social media profiles that your business operates.
Many large businesses have staff members that specifically manage the online and social media aspects of a business. It’s that important! But again, you don’t need anything too extraneous. Making sure that customers and clients can find you and are able to get information on what you offer is what’s most important.
